WHO WE ARE
Aside from the fact that we love our city, we wanted to create a place that serves as a second home to all and where everyone feels seen. A place where GRIT meets PLAY and hard work is understood rather than repeatedly requested. A place where there is a greater purpose in being there and that purpose is both known and supported by everyone else. BACKYAHD is deeply entrenched in the community and is dedicated to giving back to the very city that it serves.
LAURA
MUCCI
MODALITIES
STRENGTH | CONDITIONING | FUNCTIONAL TRAINING | YOGA | BOXING | PREGNANCY AND POSTPARTUM STRENGTH COACHING
CERTIFICATIONS
NASM, CFSC (CERTIFIED FUNCTIONAL STRENGTH COACH), ANIMAL FLOW, MAD DOGG, TRX AND 200HR RYT
FITNESS STYLE
LAURA LIKES TO ASK QUESTIONS TO UNDERSTAND HER CLIENTS GOALS AS WELL AS THEIR LIFESTYLE, MAKING IT A POINT TO UNDERSTAND THEM AS A WHOLE PERSON. THIS ALLOWS HER TO DEVELOP A PLAN FOR THEM & CATER HER INSTRUCTION TO THEIR NEEDS. WHEN IT COMES TO COACHING IN CLASS, SHE BELIEVES IN WORKING HARD WHILE HAVING A GOOD TIME IN A FRIENDLY & WELCOMING ENVIRONMENT.
ROB
MODALITIES
STRENGTH | CONDITIONING | FUNCTIONAL TRAINING | PLIABILITY | MOBILITY | BOXING | ATHLETIC TRAINING
CERTIFICATIONS
VELASQUEZ
NASM, TB12
FITNESS STYLE
ROB LOVES TO FIND OUT WHAT MAKES HIS CLIENTS TICK. HE KNOWS HOW TO PUSH THEM TO THEIR LIMITS BUT ALSO PULL BACK WHEN NECESSARY. HE BELIEVES IN A WORK-HARD-PLAY-HARD MENTALITY AND KNOWS THAT WHILE NOT ALL FITNESS NEEDS TO BE SERIOUS, MANY EXERCISES TAKE A GREAT DEAL OF CONCENTRATION AND COMMITMENT. ROB’S MAIN FOCUS IS ON THE HUMAN FOUNDATION AND HE HELPS HIS CLIENTS WORK ON BALANCE, MOBILITY,FLEXIBILITY, AND FUNCTIONAL STRENGTH.
LAUREN
RICH
MODALITIES
BOXING | STRENGTH | CONDITIONING | YOGA | FUNCTIONAL TRAINING | PRIMAL MOVEMENT | MOBILITY
CERTIFICATIONS
NASM | 200 RYT | INN HEALTH COACH | ANIMAL FLOW | USA BOXING TRAINER
FITNESS STYLE
THERE ARE THREE WORDS TO MOST DESCRIBE LAUREN: PASSION, ENERGY, AND CREATIVITY. SHE IS TRULY PASSIONATE ABOUT THE PERSON IN FRONT OF HER AND DEDICATES HER ENERGY, KNOW-HOW, AND CREATIVITY INTO GETTING THEM TO THEIR GOALS AND BEYOND. SHE BELIEVES FITNESS IS SO MUCH MORE THAN JUST REPS OR MOVES; IT’S ABOUT LOVING THE LIFE YOU LIVE AND KNOWING THAT A GREAT LIFE IS ONE THAT IS HEALTHY AND PAIN-FREE. LAUREN TAKES PRIDE IN KNOWING THE “WHY” ABOUT HER CLIENTS AND IN MAKING THEM DIG DEEPER THAN JUST THEIR PHYSICAL GOALS; SHE IS, IN EVERY WAY, COMMITTED TO THEIR JOURNEY.
LAURA
RICHARDSON
MODALITIES
STRENGTH | CONDITIONING | FUNCTIONAL TRAINING | BOXING
CERTIFICATIONS
ACE CPT | MAD DOGG SPIN | FFB PRE & POST NATAL CORRECTIVE EXERCISE SPECIALIST
FITNESS STYLE
ORIGINALLY FROM RHODE ISLAND, LAURA CAME TO BOSTON 13 YEARS AGO TO PLAY D1 SOCCER AT NORTHEASTERN UNIVERSITY. WANTING TO PURSUE HER PASSION FOR FITNESS AFTER GRADUATING, SHE BECAME A CERTIFIED PERSONAL TRAINER AND GROUP EX INSTRUCTOR, TEACHING AT THE LIKES OF EVERYBODYFIGHTS, ORANGETHEORY FITNESS, AND AXL SPIN STUDIO. FROM MARATHONS TO TRIATHLONS, SHE THRIVES ON PUSHING HER OWN LIMITS AND DOING THE SAME WITH HER CLASSES. MOST RECENTLY LAURA HAS TAKEN HER PERSONAL TRAINING BUSINESS FULL TIME HELPING HER CLIENTS LIVE THEIR BEST LIVES!
OUR LOGO
OUR LOGO IS A STRONG AND MULTIFACETED REPRESENTATION OF THE BRAND; IT ABSTRACTLY PORTRAYS 3 HOUSES SHARING A BACKYARD WHICH CREATES A PHYSICAL SPACE WITHIN THE MARK ITSELF, INDICATIVE OF THE SHARED SPACE OUR GYM WILL CREATE WITHIN THE BOSTON COMMUNITY. THE LOGO ALSO INCLUDES A TRIANGLE, WHICH, IN ADDITION TO BEING THE STRONGEST SHAPE, STANDS FOR BACKAYHD’S 3 FOUNDING MEMBERS AS WELL AS UPWARD MOVEMENT AND GROWTH.
